I'm a self-taught systems thinker from Detroit. Hard work, passion, and figuring things out by doing them - starting with WordPress at 13, then IT infrastructure, then product management, then marketing, then whatever else needed doing. And I consistently pushed the envelope.
At DuMouchelles, a Detroit auction house founded in 1927, I led technology and marketing, working alongside its specialists and staff. I managed their custom ERP, refreshed the brand and rebuilt the website, introduced AI-assisted cataloging, and led research and marketing on a Chinese bronze that was estimated at $1,500-$3,000. It sold for $930,000.
"Getting lost is the most expensive education you can buy, but also the cheapest way to find yourself."
In 2025, I spent eight months traveling alone through Asia and Europe. I walked 500 miles across Spain on the Camino de Santiago. I learned the hard way that street food roulette is real. I became a different person somewhere along the way.
Now I'm back home. By day I'm at Lotus International, a contract manufacturer in Canton, building technical solutions to marketing problems. On September 30, 2026 I founded The Peninsular Company, which does strategy, design, and technology for businesses and builds ventures of its own.
My own company, named for Michigan's motto: if you seek a pleasant peninsula, look about you. Strategy, design, and technology for businesses, and six apps of its own on the App Store.
Business Development & Marketing Specialist · April 2026–Present · Canton, MI · licus.com
A US contract manufacturer in Canton, Michigan, with 31 years of building, repairing, and shipping for other companies. I rebuilt the brand and licus.com so buyers can see how it all fits together, and why to call.
licus.com
DuMouchelles
Technology & Marketing Manager · 2021–2025 · Detroit · dumoart.com
Fine art auction house, founded 1927. I spent four years leading their digital transformation as Technology and Marketing Manager. I launched a brand refresh and website rebuild that delivered a 300% increase in bidder registrations and doubled our web traffic. I also set photography standards, refurbished their iconic antique neon street sign, acted as product owner for our custom ERP system, shipping over 15 major features including AI-assisted cataloging.
Jeff Bezos started with books because no other category had more SKUs - the complexity of paperbacks, hardcovers, first editions, and languages made it the hardest catalog problem to solve. Nail that, and you can sell anything. Auctions are the same kind of problem. Every item is unique, on sale for a limited time, marketed to an unusual set of buyers - and you have to attract the merchandise in the first place. That complexity is what made DuMouchelles such a formative experience.
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Case Study - Website Rebuild
Before
Earlier custom-built website with a separate live bidding experience. Opportunities for more consistent photography and presentation.
After
Responsive design with integrated live bidding and text alerts. Updated descriptions and metadata, with consistent photography standards.
LotMaker was DuMouchelles' custom-built ERP - the operational backbone handling lot cataloging, photography workflow, invoicing, consignor settlement, CRM, and order fulfillment. I became the product owner, working directly with our developer in Argentina for four years to scope, prioritize, and ship features.
I wrote requirements, managed the backlog, ran QA, coordinated deployments, and trained staff. I introduced AI-assisted cataloging within months of ChatGPT's release and led the migration from on-premise servers to Azure - 90% complete when I left.
I focused on simplifying workflows, improving communication between departments, and helping staff get more from the system.
IT Engineer → Team Lead · 2017–2021 · Greater Detroit · proactivemgmt.com
Managed service provider covering Detroit's east side and the Grosse Pointes. I started as a mobile technician and climbed the ranks to Team Lead, managing five people and serving as primary tech for 25-30 client organizations - law firms, medical practices, schools, manufacturers. I led M365 migrations, Windows Server upgrades, new-office network builds, and a company-wide credential management migration to PassPortal/ITGlue. I also scoped and sold upgrade packages directly to clients. Four years of seeing how different organizations work, what breaks, and what actually fixes it.
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Incidents resolved with the power button
The AGC was a sort of "dormant" client when I inherited the account - minimal interaction, aging hardware, and an on-premise Exchange server that needed to be migrated to the cloud. I turned it into one of our top accounts through consistent service and a series of modernization projects.
I led a full Microsoft 365 migration from their on-premise Exchange environment, upgraded every workstation with SSDs and Windows 10, and coordinated a custom software development project that synced attorney disciplinary status from the State Bar of Michigan directly into their TimeMatters legal case management system - an integration that was abandoned and undocumented by a third-party developer.
What started as a neglected account became a case study in what happens when someone actually pays attention.
In February 2025, I left my job, packed a single carry-on backpack, and bought a one-way ticket to Bangkok. I'd spent four years building systems for other people - I wanted to see what I'd learn building nothing but my own days for a while. Eight months through Asia and Europe - Thailand, Vietnam, Cambodia, China, Tibet, Nepal, Japan, then across Spain, Portugal, France, Italy, and a dozen more. I turned 30 at the Potala Palace in Tibet. I walked 500 miles across Spain. I became a Dual Pilgrim. I saw the most beautiful sunset of my life in Fisterra, Spain. Learned the hard way that street food roulette is real. Dreamed of National Coney Island Hanis in Kathmandu.
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30 countries & territories visited
Camino de Santiago
The French Way across Spain - Saint-Jean-Pied-de-Port to Santiago de Compostela. Thirty-three days of walking, thinking, and strangers who became friends.
500+ miles on foot
Kumano Kodo
Japan's ancient pilgrimage through the mountains of the Kii Peninsula. One of only two UNESCO-designated pilgrimage routes in the world.
Games, tools, and experiments - mostly born out of curiosity or scratching my own itch - plus a couple of portfolio pieces.
Fortjort
Stack gold. Build a kingdom.
A one-thumb medieval kingdom builder for iPhone and iPad. Steer the king, let your squad fight, and carry the raiders’ gold home in a tower on your back that sways when you run. Six regions; the first two are free.
Drop ink on a page, close your phone to press it, and open it to a blot nobody has seen before. Then a Victorian examiner reads what you see in it. Made first for iPhone Duo.
Swift / SwiftUIMetalApple IntelligenceCore Haptics
21 card games, from Go Fish to Bridge, in 130 short lessons, with quizzes, drills, and a full game of Hearts against the computer that grades every card you play. Free.
An Aztec oracle that is really a magic trick. Type a friend’s question, quietly plant the answer, and hold the Sun Stone while a deep ancient voice speaks it back. Now in English and Spanish.
Swift / SwiftUIAVAudioEngineOn-device voiceGroq AI
The official iPhone companion for the Shell RIDE SR-5S electric scooter. It pairs over Bluetooth for live speed, battery, and trip data, plus ride modes, remote lock, and headlight control, all offline.
A free, open-source Mac app that converts images, video, audio, and documents on your own machine, including from a right-click in Finder. No uploads, no accounts, no limits.
My thing is systems thinking - product, design, marketing technology, the kind of work where you can see the whole picture and make it work better. I'm good at connecting dots other people miss.
Eight years of building things that work, a track record of results, and a habit of leaving things better than I found them.
Always up for comparing notes with people building something interesting. If that's you, say hi.
Heirloom
Daily Canvas
Inkblotter
Fortjort
Learn to Play Cards
The Ollin Tuner
